June 16, 2004, Fort Lauderdale, FL: As an incentive for existing boaters to brush up on their knowledge of boating safety, INAMAR Recreational Marine Insurance has partnered with Marine University to provide graduates of the Boater101 program with a safe boater discount. The objective is to make the boat buying experience convenient to customers by offering boating education at the point of sale. Upon the successful completion of the Boater101 course, participants will receive a discount on their boat insurance. This incentive is being offered in conjunction with Marine University’s dealer initiative in which dealers will be offering boating safety education to their consumers at the point of sale and as an outreach to their communities.

INAMAR will also be working with its agents to develop a cross marketing strategy that will benefit the Marine University-certified dealers. Working together to offer customers point of sale insurance options agents will refer their boating customers to dealers and dealers will refer Boater101 graduates to local agents to take advantage of the safe boater discount.

Susan Engle, president of Marine University said, “With the incentive of a discount on boating insurance, we are going to see more boaters taking a boating safety education course. Although these boaters may be experienced in navigation and the operation of a boat, state boating laws are constantly changing and we could all use a quick refresher.”

Ray Stahl, president of INAMAR said, “The most important goal for this program is to make the waterways safer for everyone to enjoy.”

Marine University is a non-profit organization whose mission is to promote boating, water safety, environmental awareness, and marine careers to the public through educational programming. Marine University is funded by CEERI and its sponsors Brunswick, Formula, Genmar, INAMAR, KeyBank USA, MIASF, NMMA, OMC Foundation, Starmark, and Volvo Penta. These marine industry leaders have been supporting programs such as Boater101 in an effort to expose communities, families and students to the positive aspects of the marine industry. To learn more about Marine University or its programs, contact Marine University at (954) 730-6889 or visit www.marineuniversity.org.